> For the complete documentation index, see [llms.txt](https://help.whautomate.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.whautomate.com/product-guides/integrations/whatsapp-cloud-api/setup-click-to-whatsapp-ads-ctwa.md).

# Setup Click-to-WhatsApp Ads (CTWA)

First, make sure the [WABA is connected to the Facebook page](/product-guides/integrations/whatsapp-cloud-api/linking-whatsapp-number-waba-to-your-facebook-page.md) that will be used for this Ad.

## Here are two methods to setup Click-to-WhatsApp Ads (CTWA).

### 1. Boost Post to Setup Click-to-WhatsApp ads 

Use the **Boost Post** option to create Click-to-WhatsApp ads directly from:

1. Your Meta Business Account

2. A Facebook Page post

3. An Instagram post

4. **Meta Business Account:**

(i) Go to the [Meta Business Account](https://business.facebook.com/latest/)

(ii) Choose the Facebook or Instagram post and Click the **Boost** button to setup the Click-to-WhatsApp ad

<figure><img src="/files/ZKDBtex7a81OOShUjmDe" alt=""><figcaption></figcaption></figure>

#### (iii) Ad Campaign Setup:&#x20;

Choose a campaign objective

<figure><img src="/files/eXwIjyCTJlQzqbXIo4V4" alt=""><figcaption></figcaption></figure>

#### **(iv) Connect WhatsApp Account:**

Choose the Messaging app to **WhatsApp** option and Choose your WhatsApp business number

{% hint style="info" %}
Once you have already linked your WhatsApp Number (WABA) to your Facebook page, the connected number will automatically appear for selection.
{% endhint %}

(or)

If not Link your WhatsApp Business account, Just click the "**Connect Account"** button to enter the phone number and verify it through a confirmation code.

<figure><img src="/files/GnEjmnBJQyUWu29iJrln" alt=""><figcaption></figcaption></figure>

**(v) Target Audience:** Define your target audience based on location, interests, and demographics

**(vi) Budget and Schedule:** Set your budget and schedule how long you want to run ad.

**(vii) Review and Publish:** Double-check all the details and Click **"Publish"** to launch your Click-to-WhatsApp ad campaign. 👇

<figure><img src="/files/nfROnFhgMU4Z6yxurNGl" alt=""><figcaption></figcaption></figure>

#### **2. Facebook Page Post:**

(i) Open your Facebook page choose the post you want to run Click-to-WhatsApp ad

(ii) Click the Boost button to setup the ad

<figure><img src="/files/UxToMIMdrh9rT4tKik2C" alt=""><figcaption></figcaption></figure>

[Follow the same steps outlined in the **Meta Business Account** section to set up a Click-to-WhatsApp ad for a Facebook Page post.](#iii-a-d-campaign-setup)

#### **3. Instagram Post:**

(i) Open your Instagram account and select the post you want to run Click-to-WhatsApp ad

(ii) Click the **Boost** button to setup the ad

(iii) Choose the ad engagement type as the **"Message you"** option and Click the Next button to continue.

<div align="center"><figure><img src="/files/0tah6RXPgPctwqX7RtFX" alt="" width="188"><figcaption></figcaption></figure> <figure><img src="/files/b5DlQzgPiPtGU2UXByoP" alt="" width="188"><figcaption></figcaption></figure></div>

**(iv) Connect WhatsApp Account:**&#x20;

**(v) Target Audience:**&#x20;

**(vi) Budget and Schedule:**&#x20;

**(vii) Review and Publish:**&#x20;

[To set up a Click-to-WhatsApp ad for an Instagram post, follow the same steps outlined in the Meta Business Account section.](#iv-connect-whatsapp-account)&#x20;

<div align="left"><figure><img src="/files/AjI8wHjvgqjngj9QVNPC" alt="" width="188"><figcaption></figcaption></figure> <figure><img src="/files/oKbjjhKeaoloQ47xtLRY" alt="" width="188"><figcaption></figcaption></figure> <figure><img src="/files/UvNS4ixWMkYr7wilmxQi" alt="" width="188"><figcaption></figcaption></figure> <figure><img src="/files/IUTZ3mnlj5vrfy8vGIpL" alt="" width="188"><figcaption></figcaption></figure></div>

### 2. To create Click-to-WhatsApp ads using Ads Manager

1. Go to the [Facebook Ads Manager](https://adsmanager.facebook.com/)
2. Click the **"Create"** button to start your ad campaign. Enter the name of your campaign to proceed.
3. Choose a campaign objective and Click the **"Continue"** button.

<figure><img src="/files/0SDpyW2YdCzsydIu7Kvp" alt=""><figcaption></figcaption></figure>

4. **Connect WhatsApp Account:**

Choose the Messaging app to **WhatsApp** option and Choose your WhatsApp business number

(i) Once you have already linked your WhatsApp Number (WABA) to your Facebook page, the connected number will automatically appear for selection.

(or)

(ii) If not Link your WhatsApp Business account, Just click the "**Connect Account"** button to enter the phone number and verify it through a confirmation code. 👇

{% hint style="info" %}
You can connect a maximum of 50 WhatsApp numbers per Facebook Page. Edit number connections in [Page settings](https://adsmanager.facebook.com/adsmanager/manage/adsets/edit?act=261050989289536\&selected_campaign_ids=120214111843480512\&selected_adset_ids=120214111843540512\&selected_ad_ids=120214111843730512\&breakdown_regrouping=1\&nav_source=no_referrer#).
{% endhint %}

<figure><img src="/files/MR4l8tplBN7ikvkW7yEJ" alt=""><figcaption></figcaption></figure>

5. **Configure Ad Settings:**&#x20;

(i) Choose your ad placements, budget and schedule.

(ii) Define your target audience based on location, demographics and interests.

(iii) Click on the **"Next"** button.

<figure><img src="/files/pJw4TYvCJ70os2ojSkPn" alt=""><figcaption></figcaption></figure>

6. **Setup Ad Creative:**

(i) Add attention-grabbing visuals and compelling ad copy.

(ii) Ensure the Call-to-action button directs to WhatsApp

<figure><img src="/files/Jx4AtowrplyobTdHlry9" alt=""><figcaption></figcaption></figure>

7. **Review and Publish:**

(i) Double-check your ad settings and preview the ad.

(ii) Click **"Publish"** to launch your Click-to-WhatsApp ad campaign.

<figure><img src="/files/A2zYZ63Xxaazu750sIoS" alt=""><figcaption></figcaption></figure>

By following these steps, you can effectively engage with potential customers on WhatsApp, driving interaction.


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