# WhatsApp Drip Campaign

{% embed url="<https://youtu.be/2UhKpuxfgNM?si=D2J4AeIkUcTuroxJ>" %}

### To set up a WhatsApp Drip Campaign with Whautomate, follow these steps. 👇

**Step 1:** Go to the **Communication** menu

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd75tdtZjc7fmJHPHj7XzH7nfzQ-gPgL5ZpCZb_fkrwPjzJdJz0cxSFq0lyVYG0woXivSeiChD2vyFNC5xvm00l2xb2zTijcVPWMBQjM3quLWq7hqIZdcwhI9BatTNT4x1Q8_6St4vfZBBbguXnrXMTJhkb?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 2:** Select the **Automations** menu option

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfGg8NHn4LONXaA8n4bIKvG_dpdrehJkG94oiH4EETEHq0LtAtqCgpkGk4k1LJJ4XmUau0OBRVbLhRlYnigXSmjWbb8JncIQd1MMKY-MusIM7VLzP_mQIKa-5Xj25Eb7QtYo19U4PO0KVpeBYz0tvPmRrQm?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 3:** Click the **Add Rule** button

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcrMW9GeWINbn14K4qgQ5j9bx0TtWlZDQ5Ky7hV3GB7kLo7-1hceUO26y4KxTaG1FRGTThSJjoxGLmIKKTwU4YHTZDNzJbpksPUoD3jSQ4YQeTNGxIsAeFprSTQmoSL6oPIXIVf5vWSt3e_GP2agYanvQ5A?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 4:** Select the **Create rule from Scratch** option

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfMm8n7s2EZVAm-OXXSMm7j74XzHAiE_T6TyGwBvIKPHIpcUWI1HEZkpRUTd5qDf7l6EhpT0T-XnApTYwN7vZBnrYMYqZsnwUqteSxzTMm4ZZwaCIDfjGzwqWx_zIeWsQDRtuMWaGyAP1TgTnSkOWFQRZV1?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 5:** Enter the **Automation Rule Name** for reference and select the category as **Customer Experience.** Since it relates to customer experience, it will be added under that category

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc8KryoAnyGkAJ9EzZmLDrN5SvT3Noefl2bsHBiISStBGMqx7rzrQ7rZRkwWqQHpugSxfwExGv0EsZeOu6iltyKaL9hqmYFrfE4-lxGP_EypsaXQlffemP3kM03smspMN2G5qqJ7oVHr7Ez8jhlVE6pNSa_?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 6:** Select the Trigger **When a Client is Created**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdjjOQFMLefjwosGKdctb_SWJrXh03tQMNaBYyM8PI0OruOKWEzWJIqVkXSP1TEepG3TXkUP1Bq4A-oGAhprwi-f7p1uvFeFa3gtX32W6n8urw9NACHtTPOpvDcR_wFXrz_-1CF2t_S-xKg6lbqphO4HJPK?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 7:** Click the **Add Condition** button and select the option given in the picture below. Please note that the condition filters the new clients to execute this rule. For Example, a **New Lead** tag is added whenever a new client is created in Whautomate

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXduUuK2kwKBxK0ez11_-yFQr3XytBTJao3QPQsLEy1Fix8A0jQGoEajHIIfAVMVPZS7AKobfFLRwMZqiOHP5gaDZczwkZvMIKSaB8g1IWEolhzpmhKXRaezwzgijT9S2KxYfPfZLiuIgOon0qqkUowMdQ4p?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 8:** Select the **Action** and click **Send a WhatsApp template message**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc9l2RQEitihOSoyHBw0FjmQHtRWPh98qZTJqtgMiZzSVbShW7f1mcvXh3HqS7aem3BexRkdxUiXHShxj_h1nTtjFtCGobMQIeJt57lv23lNU5e188_kFNGTz-hmwq_YOtYVFByqpYHWi9BVA4X-x8eNI8?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 9:** Click on the **Message Template** and select the template that is created for the Drip sequences or click **Create a New Template.** Please note that create a set of message templates for the drip sequence before setup

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdPtuRzatJpyQleL-T-f0c4uDeFX2mfLByTiRCjle1SGiCwTM8lZ7w2H2u9RQwN0TpgIzfWRrj4huQKFEX5LCdtiJDw_sB90MkfeuOppxTnYG4lyZOozvSfr8xPAyxvvpaLimnp2qmKHq7eb2Zxmf36IxZ2?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**For example,** I selected a welcome message template with a header image and entered the required parameter values. I used a client variable, so the message will be delivered with the client’s name included.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXee2KFXMJDUwcq9RGNmJfdaiwoaib2NWrwPb4IAojtbt7NSbVw5TRXeY3mqhqDifNidmp0t-M9gKYRuYNZbINUyDhT-VgpjiyL_yVPzb92Z2Y3S_qoVI7kk0puiOoUEaS9bqJpmGDPutPX19A63PW6cBSjS?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 10:** Click the **Add Action** button and select the action **Add Client tag.** Adding another action to make a chain loop for the next drip sequences

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcubdia5Pa3xZ2PuIGqjUvksWZqpXgLljqtiDSuWFHR5U2rC28X4Ifey-iIJYnP8GtQz41iJyNC7Eyw7-JT031tSr77PQrLBpwqE0tXAADBN35CncKuVlaA-LGNPRFu71WGvxSclm-yoKbgdQqanCa-FdkT?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 11:** Click the **Add Wait Time** button, set the wait time to **1 day,** and then select the tag that will be added after 1 day. Here I have selected the **Follow up** tag

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfkAYgLUE9yu4nShuRlE9BzPBEcxdUMjqF2egPoM1wDetJ2jhwLXGAvbKq_lABMYUtjRtVypbnmauvLnadYPy12J8umTfRWn8KWf2blRP4WICd9R5m3B6DN8h81SRNUy4tXh16ZBK9_rlNqviribjcpyDw?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfFDwjjMYVnvxzRQTWx64ESCmauRc3FprjFfUDNtQ8HynCBjlceX41MsvekxvZJ7CupBtCj1rcABhDGNY9Rh95cEi6z5VhwHqUOc_mmLv8r7NL1fwkmcxPRAO_HKD91PUDSK1sRq9uCaRXwqeXk7drdV2WR?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 12:** Click the **Save** button to save this rule

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcPJXlWvOzgiNdlAoytETCiOa4uXwhOO5UkPy1z_UWCbEPUM5IWSoOLCu0-1FLNLijF1OoggKmZsW93UN0wdfByNsP7oyqGPHBOko30xu4Q603EgZG2HKVuIt0VaS066e76DlM_dL04Am7CYQR5wFjSECyZ?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

#### Create a Second Order Rule to continue the sequence.

**Step 1:** Click the **Add Rule** Button

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdA0WhyU6nGSCc-LSSVf7vf5tiI4JLSwb3_9KxFoEbD3AnYeAtDdPrAFxgBh3YmNVog55gy_iZrPmcDSAazox1zP_P-N3JObJek_C0n5o8o2LZBt79o-qG_naRKBJsMLjN-iG2V7jz-prnUszbEfktkQ5o7?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 2:** Select the **Create rule from Scratch** option

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd0nchV6i7o8GjT-p6-JzgYklS6ONFTjzECn5xtCDQLRa1I8o-x-Fr3KwLH56AResh41Mtzn1rr_0rllPDvYsTdwDmymHLaJXqFRki_ASesFr79btOMmO2k6L3bRaoHrZeRnJd3JcNqOKlSZf9HORlu5d_e?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 3:** Enter the **Automation Rule Name** for reference and select **Customer Experience** as the category. Since it relates to customer experience, it will be categorized and maintained under a single category

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeqYfu55I5gSB_wrBZcOKvLmxMa3nENdnTrvK2d_hWZDmbYYdGSQpHwIpQL9uIG2CAAcrtpmEucKGhQIkSCqrzvj19Bk9Z4lyHZqkfNKwGehLo-0viGN2jZLJKYA4R1XB7VYl2DIyWxLjUJhUPf7Ev9dOM?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 4:** Select the Trigger **When a Client is added to a Tag**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcgj-WnGK1ZRxi2buN_DcwHlKyCPWCEApPBACm65zimo8Op6GO5koMKXW9kdEdKvE6btNlIshcV7q6rvj6q7V_vkhYNVHGXdhPMFOtCzZAMHbbWQj4joMITb-CCgK7cHFat_luedVkMycoKPbdQv8V0_i4e?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 5:** Click the **Add Condition** button and select the option as given in the picture below. Here we check whether the **Follow up** tag is added after a day and whether the client is not **Unsubscribed** from the drip sequence

{% hint style="info" %}
**Note:** The "**Marketing Opt-Out**" is an automation template available in the automation list. If a client no longer wants to receive marketing-related messages from a business, they can reply with ‘**Stop**’ to unsubscribe. An ‘**Unsubscribed**’ tag is then added to filter that client out from drip campaigns and broadcasts by applying a related condition to it. This rule can be easily installed from the automation templates.
{% endhint %}

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXekEkNKR_LZ_AFgQXrnPbNGttAs4ScJd0ABhjKcgOvMXC3EzymW-_52QDjQNekkMeUo-5SDSy895_ptBcxk3jKJGjkFtEH0mH9Cj_pc8Z4z2UiGe4jwPymIQdKQDQ4A0eEKwgl7AqJMzxAoUbOK6YdFWhhB?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 6:** Select the **Action** and click **Send a WhatsApp template message**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfEixDMzL0rrVOYc5uSWDImLhrcggwstcBFEHLzOGEoKRPPl1VjsSy6bz-lhhpLY_reWVsxGKhKqoNlnEx5vipQS5cJOgqLG4t_9tNFxdp4WzeqkWdjaNoHgy_W3yAAUBE2Ndlu-4bjitlCIP1BqgpJo3Na?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 7:** Click on the **Message Template.** Select the template that is created for the second-day Drip sequence and enter all the required details

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfzfFQkpnUwLTLDpVbei9QtmJj7nhFNqrRkQ-wqHRF2V4N8sJNcQy1MHtoU8z_KAolG9LBDyHQmWgIYE6-aG8uP4g6J3PO3yaSWkq3cPMH7Bgq9aCkrRCBR1Kt4FWbUCygC20YfB3slUguoDODzB696qRs?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 8:** Click the **Add Action** button and select the action **Add Client tag.** Adding another action to make a chain loop for the next drip sequences. This loop continues until how many sequences are needed for the drip campaign

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeY7L6KW_LVjkACHG4kGaWh1LeD9eVtefiToMD17x6CWfFgVOYkHnjvCIwsVaRvYiKKuEeV2ElhwEcJxOrMRbBkBNAivMsAKNlTYwHzz73TXA2W38bjHj5MX3CHrASkVVF-nxhMlnQPcNv7QmkaehYEK6MD?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 9:** Click the **Add Wait Time** button, set the wait time to **2 days,** and then select the tag that will be added after 2 days from the execution of this rule. Here I have selected the **Follow up 2** tag.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfcAe6mCz3PHAgc_bfAV1hDETCC5SfaIDmxEDBFpdxWIK2IUJvUmun608cFDcoAPQwehV4eM8_mAYVq5sPo2dnYyCYojgK962o4s2_P3jY2BuRXCLZSc6Y3vAtyqvfssgNPcVRQ1b2ZqvgZpaABfbZNa5hC?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 10:** Remove the previously added tag to identify the current sequence the client is in by adding another **Action** and selecting **Remove Client Tags.** Choose the previously added **Follow up** tag in the rule

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcryBrcn68AymQ4QhCZdg62fBeRO-OKSxfiU6aQ2oK2q5ki0PCNtfbOubyHj_qk7ryD171biAy9qAyd0AfrisOVEWoW-BoD3zan7PWhGHynQdOcuIHTwKNrLQaMr0iwf82_lKTR0lAPcOTMBA2KbdxcRuQ?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

**Step 11:** Click the **Save** button to save this rule and select the **Customer Experiences** icon to view the list of added drip campaign rules

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXebZc0K2fT_ed614MlLAtUNc64daEzhu9IjUi5k4g6WsYhMOT0fy2hiIm9fXmEDTWY8r0MwVoGMwZpvsn63aQ8jVeQQj3yWOohaOypYSsOzvuS-djdF1Q9m06KQGInCE9KXCHSoxk6HhA6BkpPfncEdxHhs?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcI2pwE-YKmgEOSCRNy5S8E0aTy-TwHEzn1s_UidXWxjZ8hhtvW8Ozf68A1bEYFqzvc2T6LG4SXr9f_Z5p-561D_Iqh11bkc6FOdjswC-t6FQxq-HZv2Z5Wxtt7tBTvvI4ehMKOzt-4LA0_cV7tZmj3MQ7Q?key=AUMlS-ReZ0UkU0gNpieEDA" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Note:** Please note that this sequence will determine the number of days messages will be sent to the client. Choose as many days as needed and create rules accordingly. A tag-based chain loop will specify which day the client is on.
{% endhint %}
