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How to Add WhatsApp Button to Your Instagram Account

Add a WhatsApp button to your Instagram profile so followers can message the WhatsApp number you connected to Whautomate in one tap. Their messages arrive in your Team Inbox like any other WhatsApp chat. The setup is done in Meta and the Instagram app.

1. Connect Your Instagram Business Account to Your Facebook Page​

  1. First, ensure your Instagram account is linked to your business’s Facebook Page. If it isn’t, follow the steps below to connect it.
  2. Go to Facebook Page Settings > Select the Linked accounts menu option > Click View next to Instagram
Linked accounts in Facebook Page settings with Instagram not connected and the View button
  1. Click the Connect Account Button to login in to your Instagram account to connect it
The Connected Instagram page in Facebook Page settings after connecting, with the Instagram account and Disconnect Account

2. Connect your Instagram account to your Meta Business account​

  1. To link a WhatsApp number to your Instagram account, you must connect your account to your Meta Business Account. If it's not connected, follow the steps below to connect it.
  2. Go to the https://business.facebook.com/settings
  3. Select the Instagram accounts menu option under the Accounts section > Tap + Add button to continue.
Instagram accounts in Meta Business Settings with no accounts added and the Add button
  1. Select the checkbox to agree to Instagram's Terms, Privacy Policy, and Cookie Policy. Then, click the "Claim Instagram Account" button to proceed.
The Claim an Instagram account dialog with the terms checkbox ticked and the Claim Instagram Account button
  1. You will be redirected to the Instagram login page; log in to your account to complete the connection.
Instagram accounts in Meta Business Settings with the claimed Instagram account listed
  1. Open your Instagram account, go to your profile and tap the Edit profile button to continue.
  2. Under Public business information, select Contact options.
An Instagram business profile in the Instagram app with the Edit profile button
Edit profile in the Instagram app with Contact options under Public business information
  1. Choose the WhatsApp Business phone number option.
  2. Select your existing WhatsApp number or add a new one. If needed, you can create a new WhatsApp account here.
  3. Tap Send Code, then verify your WhatsApp account.
Contact options in the Instagram app with WhatsApp Business phone number
Connect Your WhatsApp Business Account in the Instagram app with a number selected and the Send Code button

Once verified, your WhatsApp number will appear as a contact option on your Instagram profile.

An Instagram business profile with the WhatsApp button next to Edit profile and Share profile