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Telegram Broadcasts

A Telegram broadcast sends one message from your Telegram bot to many people at once, for example a new timetable, an offer or a reminder to book. Each person gets it as a private chat message from your bot, and their replies arrive in your Team Inbox.

Unlike WhatsApp, Telegram needs no approved template: you write the message yourself. Your bot can only message people who have started a chat with it.

Before you start​

  • Connect a Telegram bot to the location. See Telegram. The Telegram channel only appears once a bot is connected.
  • To reach clients, their Telegram chat must be linked to their client record. See Telegram.
  • To reach contacts, create a Telegram contact segment.

Create a Telegram broadcast​

  1. Go to Engage > Broadcasts and click + Add Broadcast.

  2. Campaign: enter a Broadcast Name and choose Telegram as the Channel.

  3. Recipients: choose the Recipient Type:

    • Contact: Telegram contact segments (people who chat with your bot).
    • Client: client segments (CRM Suite). Only clients whose Telegram chat is linked are reached.
    • Class: participants of a class (CRM Suite and Bookings), again only those with a linked chat.
    • Retarget: people from an earlier Telegram campaign. See Retarget.

    Recipients Count counts only the chats your bot can reach.

  4. Message Details:

    • Write the Message, up to 4096 characters. Click { } to insert a variable such as the first name.
    • Add an optional File: an image, video or document sent with the message.
    • Add up to 3 Buttons (titles up to 40 characters):
      • Web URL opens a link that starts with http:// or https://.
      • Post Back sends a reply to your inbox when tapped. Leave the payload empty to use the button title.
      • Open mini app opens a page of your Telegram mini app: Book appointments, Book classes, Book events, Online store, Memberships, My bookings, My orders or Profile. Only pages your plan includes are offered.

    A message needs text or a file. Click Send Test Message and pick one of your own Telegram chats to see it on your phone.

  5. Schedule & Send: choose a date and time, or leave it empty to send now. Check the summary and click Save & Schedule, or Save Draft to finish later.

The New Broadcast form with Telegram chosen as the channel, a message with a first name variable, an Open mini app button and the Telegram preview

Track results and retarget​

Open the broadcast from Engage > Broadcasts to see its results, as for WhatsApp broadcasts.

  • Telegram has no delivery or read receipts. A message Telegram accepts counts as sent and delivered, and Messages Read stays at 0.
  • Replies are recorded, so you can filter the recipient list by who replied.
  • People who blocked your bot are skipped.
  • To Retarget, choose sent, replied, not replied or failed recipients of an earlier Telegram campaign. All Read Recipients is not offered.

Stopping, cloning, editing and deleting work as for WhatsApp broadcasts.

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